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Evaluation Question 4

00:29 | Labels:

How effective is the combination of your main product and ancillary texts?

 I believe that the combination works very well together as I tried to maintain a theme though out them all. I decided early on to make a colour scheme for all my media products, that was purple, green and navy. I would continue to use this on the digipack and the website. I think this links all the products well as it is quite a subtle way of relating all the productions together. Furthermore I also decided early on to have a theme of 'dreaming'. This was initially inspired by the decision to call my artist Reverie which basically means to daydream. I decided also fit this theme in any future productions for the artist. These themes are most prominent on the website:


 These are some examples where the 'dream' theme (stars in background) and colour scheme (text, navigation bar etc.) were used within my artists website.






The theme of dreaming, although not an obvious theme, enables the audience to recognizes different products and see that they come from the same background artist with out either hearing a song or seeing an image of the artist.   
Furthermore throughout all productions I tried to maintain the codes and conventions of the genre. This not only will help attract my target audience but also allow people who are new to the genre to get a better understanding  of the genre and get a feel for what the genre has to hold.
Across all products I tried to maintain the desired image I wanted to create of my artist. This was one of subtlety. I didn't want my artists to be portrayed as barefaced and resounding but rather more modest. This is reflected in the simplicity in the design and construction of all of the products. Moreover I created a distinctive logo/name that I would use across all products:
I used a font from the website www.dafont.com called Handwriting draft for my artist logo. I then used an editing software called GNU Image Manipulation Software (GIMP 2.0) to add effects such as transparency and gradients.


I believe that using this logo across all platforms of products enables the artist to have a distinctive image that when seen away from the products will instantly make the viewer recognize the artist.

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Evaluation Question 3

11:33 | Labels:

What have you learned from your audience feedback?

I set out on gathering feedback on my final song choice, artist name and initial concept for my music video. firstly proposed the idea to a number of people by simply explaining the concept and then displaying the planning I had already undertook. I then gave them an questionnaire to fill out and return to me. I used these methods as I wanted to identify if my initial perception of my target audience was correct and if my media products were presenting themselves to the target audience to the desired effect.
I chose to use a questionnaire as it is a simple and practical way of  collecting reliable information from a large number of people. The information collected is also often precise and so can be used effectively to make alterations to my media products. Also by simply talking to members of my target audience I could quickly receive information by making notes and once finished I could go through the notes and pick out what were the most popular ideas put forward and what ideas would be most realistic to achieve.

Music Video Concept Questionnaire

This is the basic initial questionnaire I used to get a general idea of what my target audience wanted to get out of my media product. I has very simple questions that I would go on to use when choosing what to do for my own media product. These simple questions would help me determine who my target audience is and what they want to see in a media product like mine. It also enables me to explore other groups of people that may not be interested in my product initially but may possibly be convinced to take more interest in such products in future.

The second piece of audience research I did was after I had made a draft production of my video. I then went on to show this draft to an audience and ask for feedback. I compiled 7 questions which I would ask after the audience had watched my product.

Here are the questions:
1. On a scale of 1 to 10 how much did you enjoy watching the video?
I decided to use this question first as it compels the audience to think on the spot as to what they think of my video. By using a simple scale, when asked, the audience needs to condense their whole perception of the video into one. By using a numerical scale I can determine the percentage of people who rated my video highest and who rated it the lowest, this enables me to make precise improvements to my product. This type of question is vital as it gives me an insight as to weather my product is doing its job, which is to entertain and be enjoyable to watch. 

2. Did you find the video interesting or did it struggle to hold your attention?
This question is very alike to the first question as often if someone enjoys watching a video they are likely to find it interesting. For a music video to spark someones interest it needs to connect to their life directly. I left this question without a scale as I wanted the audience to elaborate on why the found it interesting or not. I could then make changes according to what ideas come up the most.

Would you want to watch the music video again?
This once again is very important as I wan my product to make a lasting impact on the audience and be a good, representative example of a music video from my chosen genre. This also gives me a definitive answer as to weather the audience really enjoyed my video or not.

What did you think of the camera work/editing/mise en scene? 
This question is necessary as it firstly, tells me what exact moments in the video did the audience notice the most and if it had the desired effect. Secondly, it tells me weather the things I wanted the audience to notice or relate to were noticed and also if they were successful. Furthermore this also allows the audience to judge my video on its content and rather than look at the acting or focusing on the music being played. This gives me a technical insight as to weather the techniques I used were effective.
Did you like or dislike any particular aspect of the video?
This question gives the audience the opportunity to point out flaws in the video and give me their own opinion on how to improve it. This gives me the chance to make any drastic changes if many of the audience members agree on a particular flaw.

What parts of the video did you consider a success?

This question gives the audience to highlight the successes of the video and just generally praise the video for anything they thought went well.

Does the music video reflect the song, genre and artist?
This is a very important question, as it is the goal of every potential music video to do the song and the artist justice. If a music video reflects this correctly the music video will not only have purpose but also will help set the connotations of peoples first perception of the song or artist if they haven't seen them before.

Audience Feedback
Questionnaire
After giving out the questionnaires and receiving them back I had a much better idea of my target audience and exactly what they wanted out of a music video. for example the responses I received for the last question were very interesting. I asked 'If you could describe your 'ideal' music video, what would it consist of?'. I was expecting a wide range of responses but what I received was fascinating. The majority chose similar genres such as alternative, rock and pop/punk but the interesting aspect was that many of the female participants favored a narrative based music video whilst the males preferred performance based. This was also reflected in the section below where the participant can elaborate. Many females explained that they would prefer if the artist or another character had a pre-set narrative, that relates to the song and would develop over the duration of the video. They also like the idea of a mix of performance and narrative, for example one participant said "the best videos normally have the artist performing in some shots and then acting along with the narrative in the other shots. It makes it seem like the performance is the artists subconscious and the other shots are reality." 
On the other hand the male participants evidently preferred a fast paced, performance based music video. The males explained that although narratives are interesting they can distract from the song and so dampen down its effectiveness. One quoted "A fast pace video with a upbeat, loud song would be best. This would easily hold my attention and definitely would encourage me to re watch the video" 
This show a clear divide between male and female opinions but shows it is possible to converge various types of video to make a hybrid that ideally suits everyone's taste.
Q&A
After showing and audience my draft video I proposed to them the questions. I received a lot of positive feedback and some very helpful constructive criticism. 
In general the feedback I received was positive but it was very helpful to have them watch the video and point out any fault within the video that I hadn't noticed so I could quickly correct them as best as I could. Furthermore the comments on camera work and editing were positive but also the viewers suggested possible editing techniques. I then went back and trialed these techniques and ended up using some for a particular clip that I found very effective.

Overall I found the audience very enlightening as not only did it help me understand the connotations and expectations of certain genres of music but also allowed me to delve into the ideas and concepts that really provoke peoples interest and curiosity that will keep drawing them back to watch a video once more.
Further more the question and answer session I had with the group of peers was very successful in helping me make the best out of my video.

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Evaluation Question 2

12:13 | Labels:

How did you use media technologies in the construction and research, planning and evaluation stages?

Media technologies have been a vital aspect of the production, planning and research of my media product. From start to finish, new and developing technologies have been available to enhance my creations. The recent advances in software and online resources have been all the more beneficial to help present my product and construct it accordingly. 

Research and Planning

The first aspect before embarking on creating this music video was research. I needed to know exactly what I was looking at doing in future, coming up with initial ideas that are effective and desirable for my target audience and correctly exhibit what I intended to put across.
The internet was crucial in this process as having access to so much useful information at the click of a mouse tremendously influenced how much I could research and how precisely I could plan. With the internet on my side I could undertake further research into the history of my chosen genre, this would further improve my knowledge of my chosen genre of Indie/Folk. Furthermore the research into similar bands was all the more accurate as I could access information very easily.























The use of blogger for the presentation of my portfolio reinforced my ideas and looking though the blog, a progression can be seen from the very first research to the evaluation. I believe having my portfolio on blogger was immensely beneficial as I could always access the blog and I could make changes to it where ever I go. So if an idea for the video came to me whilst I couldn't access my computer I could add it to my bog on my phone so no opportunities are lost. 

I used many video sharing websites such as Youtube and Vimeo to look up the music videos of similar artists and gain inspiration for my own. I was also able to analyse them in great depth, which helped me look for the little details in similar music videos that make them unique. I also used a website called Spotify to share and listen to my chosen song and similar songs for free. This helped me greatly as not only could I listen to high quality songs so that I could time my video perfectly to the changes in the music but also I could share high quality music to my blog.





















Here are three examples where the internet has helped me. The first is from Spotify. This allows me to share the songs on my blog, so anyone looking at my blog can understand what I may have written about and they can listen to themselves with very little buffering time. The second two are from Youtube this gives me a real insight into music videos already in existence and it allows me to see  how good a video is depending on the feedback in the comments. This would ultimately help me to understand the do's and dont's when creating an music video and help me avoid them.

Planning is another vital part of the process of making this video. The internet also played a very important role in developing my product as I could instantly look over what I had done and make improvements. Furthermore I could very easily access crucial information about my chosen genre of indie/folk. Since this genre is fairly unknown if I had looked elsewhere it would be verging on impossible to find out large quantities of information that would benefit my production. During the process of planning my production I came across many other unknown artists of the genre and discovered some hidden gems of the genre. I followed the example set by these artists and aimed to create an artist that would have the similar effect as these had on me. 
The most helpful source of information for indie/folk was from www.allmusic.com, I found this website very helpful when it came to finding the history and influences of the genre and to find evermore example artists of the same genre.  


Production
Production is probably the most volatile part of the entire project. This is mainly because what looks good as an idea may not look very good though a camera. From start to finish the amount of different types of media products used was immense.
Starting with the type of camera. I started filming with a Fujifilm finepix s6800 bridge camera. It soon became apparent after some test filming that the lighting of my shots and effects I wanted to achieve would not be possible on this camera. Due to the fact the camera couldn't pick up fine detain in lower lighting conditions and wouldn't focus. Which caused a large setback. 
I then had to rethink the lighting of the shots and then decided to hire in a more powerful camera which unfortunately I didn't know the make of. But this made the quality of the footage, effects captured and shots undertaken more successful overall. 




When it came to editing software I had had some experience before with video editing as a hobby. However after filming I discovered that the program I had previously used (Sony Vegas Movie Studio) wasn't powerful enough to render my footage in 1080p high definition, which once again posed a problem. But none the less I found a solution and decided to use the software which as on the computers at school which is Adobe Premiere Pro. This soon cured the problem and I could continue to edit my footage. 
Adobe Premiere Pro turned out to be a very powerful program which allowed me to create professional looking effects effortlessly and easily look though the footage I had managed to capture. The program has a simple layout and allows the user to chop and change footage simply and effectively. 


Overall media technologies have had a massive impact on how smoothly the production went, how precise the research was and how effective the planning was. Without media technologies producing high quality products with a professional look would be unbelievably hard in this day and age of advanced technology.

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Evaluation Question 1

13:05 | Labels:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 I first realized that to produce a successful music video for my chosen song I needed to conduct extensive research into my chosen songs genre and its conventions. The song I had chosen was of the indie/folk genre, which is generally a untouched genre of music with not many artists exhibiting conventions specific to this genre. So to make my research effective and to aid my own understanding of the genre I decided to research both the Indie and Folk genre individually and then combine aspects of the two to make my music video.The first action I took was to find artists of this genre that were relatively successful and to use their media products as inspiration for my own. Initially I was lost as how to find artists of the same genre until I looked into some songs I know of that sound alike to some songs in the genre. I discovered number of unknown artists of the genre and began to analyse their own media products.


This is one of the first successful songs of this genre that I came across and then went on to be the main inspiration for my own music video. I Also looked at other songs by the same artist, Gabrielle Aplin, and I found that many of her music videos had the same recurring themes. Things such as colour filters, acoustic guitars and vintage objects/locations. I really wanted to incorporate this into my own video as this is such an iconic look for a video in the modern world of masses of SFX, this simple look is very effective. Also after listening to many songs of the Indie/Folk genre and watching the videos I found that although the songs themselves tell a story, the music videos can be quite obscure and I think that is a vital aspect of a music video from that genre.I also decided to look into the history of the genre. I found that the Indie genre is relatively modern compared to Folk which has been around for much longer and is much more diverse. This contradictions of eras can be easily represented by simply putting something old in a modern setting or vice versa. I really liked the idea of having an old, small object as one of the focuses of the video. So I decided to invest in a vintage looking snow globe (since the 
song is about winter) 





















In the indie/folk genre mise en scene is very important for establishing this contradiction between old and new. The room in which I filmed looked fairly modern with an upright piano. The mise en scene was mostly inspired from Gabrielle Alpin's music video for The power of love. The simplicity of the video and lack of any SFX exhibits the old aspects of the genre perfectly but also shows the new by the artist wearing what seems to be modern clothing and also the use of fairy lights and pyrotechnics is fairly modern.Furthermore the song itself doesn't  naturally have a story line and so the video is once again very simple in the actual content and editing.The setting of the video is vital to establishing the feel of the video early on so the audience can connect and so the video can hold their attention. In the video for the power of love the settings is in a seemingly old, abandoned mansion. At first glance this doesn't have much relevance to the song but after doing some research into the background, it is clear that the setting has been used for a reason. The use of the old mansion represents folk music, a dying genre of music that is rarely heard of and is seldom in the the charts. The artist, however, represents indie music which is almost like a younger generation coming back to revive folk music.



Not only is this represented by the settings but also by the changes in lighting and props. For example from one shot to another the lighting changes dramatically from flat, lifeless colours to suddenly be lit up by strings of lights and sparks that make the shot look energetic and interesting. This is possibly a representative of the indie music genre putting the spark back into folk.










This realization spurred me on to use this in my own video, but in mine I decided to challenge what was used here and have the setting as the representation of the indie genre and the object as a representative of the folk genre. This is where the use of he vintage snow globe came into its own and the array of modern musical instruments and costume simply set the scene.Folk music originated in the 19th century and was sung by the lower classes to lift spirits in darker times, whilst indie music originated as a sub-genre from the genre indie rock. Although both were created from very different backgrounds both have very similar conventions and iconic sounds. I really wanted to express this undiscovered gem of music production through my video and use some common conventions effectively to make the audience make connections between the video and the genre.When it comes to shots and editing both are used scarcely as this would be unrepresentative of the genre. I decided to use a common technique used by videos of the indie folk genre. The use of long, drawn out shots with varying focal lengths to force the foreground and background in and out of focus for effect. This adds a lot of atmosphere to the video and really sets up the mood. In many of the videos I have watched from artists of this genre many if not all have used this technique.



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Behind the Scenes

11:17 | Labels: , , ,

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Final Video

02:35 | Labels: ,

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Risk Assesment

04:56 | Labels: ,


Here is the risk assessment for the first day filming of my music video. I've highlighted the most likely risks I may come across during filming and come up with ways in which to avoid each hazard.


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Shot List Filming Day 1

04:28 | Labels: ,

This is the final shot list for 08.12.13 for the filming of the music video. I went through the song and planned out every shot I needed, exactly how long the shot needed to be and exactly where the shot was going to be within the time scale of the song. I have also colour coordinated the shot list to show witch shots have priority and what will be filmed and when. I printed off a copy to take with me on the day so that It would be easy to get though the shots needed efficiently.

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Props

06:59 | Labels: ,

In the music video there wont be many props. I want to keep the shots with the artist as simple as possible. The one prop I would like to use is a vintage snow globe. I want this to be the focus of some shots and be a kind of symbol for the video. So that if the audience of the video will see a snow globe similar to the one in the video they will associate it with this video.
Here are some images of the snow globe:





I really like the intricate detail on the prop and so I would like to use some extreme closeups of the snow globe within the video to allow the audience to see the detail of it.

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Editing Research and Testing

01:42 | Labels: ,

For  my music video I would like to add some effects to my footage to create more atmosphere within the video.
Colour Corrector 
I liked the idea of using a colour corrector on the footage, this slightly changes the overall look of the colours in the clip. I know this effect is available in my own editing software, which is Sony Vegas Movie Studio 10. Here are the options which can be changed to get various effects.
After taking some practice footage and spending some time chopping and changing the settings within this effect, I found three different colour changes that could work well with my footage. The first is changing the colours to look more 'blue'. 
The footage looks cooler and has a darker feel to it. Although this colour matches the connotations of the season it doesn't work as well with the overall feel of the song, as the song itself has a much brighter feel. But this still could be used in flashbacks or in the outside footage.
The second is a much warmer feel. 
The orange, red and yellow colour channels have been increased so that these colours are prominent. I feel that this colour would work best for most of the inside footage as the spotlights I'm using emit a warm light and by adding this colour would further emphasize the meaning behind the song.
The last is a mix of the two. 
Where the low light has the blue channel increased whilst the highlights and mid tones have the red, yellow and orange colours increased. this gives the effect of the shadows looking a dark shade of blue and the highlights on objects and the setting appear warmer in colour. I like this contrast as the song has a fairly bright feel to it but the season which inspires this feel is cold and gloomy. So the mix of cold and warm colour represents the clash between connotations.

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Assessment 31/10/13

01:12 | Labels:

At the moment, your blog is reaching a low LEVEL 2. This is because you have some of the work on there and have developed some analysis.
In order to achieve a Level 3, it is really important that you check the hub and put all work up on there that is missing. It's also important that you reflect on all work that you have done and tell me what you have learnt about it. You need a production diary and labels.
NSE
Level 3 12–15 marks
��
Planning and research evidence will be complete.
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There is proficient research into similar products and a potential target audience.
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There is proficient work on shotlists, layouts, drafting, scripting or storyboarding.
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There is proficient organisation of actors, locations, costumes or props.
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Time management is good.
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There is proficient skill in the use of digital technology or ICT in the presentation.
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There are proficient communication skills.
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There is a good level of care in the presentation of the research and planning.





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Costume Research

04:07 | Labels:

After looking at several similar bands and artists I started to see similarities between their choice of costume. Here are some examples of costume from Gabrielle Aplin and Katie Costello:

In music videos of the indie folk genre the female artists tend to wear 'vintage' style clothing. The clothing isn't very revealing, nor is it branded. The clothing is simple which reflects the simplicity of the genre. I like the idea of my artist wearing a simple dress and worn looking boots. The dress would need to be light in colour with no pattern.
 I would also like my artist to be wearing finger less gloves and a beanie. This is just to emphasize the time of year. Also I would like them to wear some festive jewelry, like a necklace with a pendent with winter connotations. Something like this:

 Or something alike to it just to give little hints towards the feel of the video.

I want the clothing to represent the innocence behind the song as during the winter the season brings out everyone's childish side as everyone enjoys the festive season. I want to convey the events of we associate with winter so that the audience can connect with the video and by the artist wearing this winter clothing will allow this. 

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Settings and locations

04:10 | Labels: ,

For my music video I will have two main locations. The first of the locations is a sound room at Redbridge College, it has no windows and has access to a large, upright piano. The fact it has no windows means I can control the lighting accurately. Here are some Images of the room:


  Here is the piano I will be filming with. I really like the appearance of the piano as it is jet black and looks really professional. Also the piano can be wheeled around within the room to get the best angles.

The second locations are in and around several different parks and rural areas. Bedfords Park, Havering Country Park and Tylers Common.There Isn't a specific area of the locations that I want to film on the day of filming I will bring the shot list and simply find a location suitable and effective.

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Treatment

04:24 | Labels:

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Lip Syncing Practice (Kate Nash-Foundations)

01:58 | Labels: ,


Analysis
After doing the practice lip sync I realized that this would be one of the hardest parts of the music video to get right. If the lip syncing isn't correct the whole effect of the video could be ruined. Furthermore the actor needs to be really precise when mouthing the lyrics as when the words aren't exaggerated it isn't ass effective. 
When I come to filming my own music video, I feel that getting the lip syncing right will be one of the hardest aspects of the filming. Also continuity will be hard to create effectively as I will need to ensure that the clips match each other.
From doing this practice lip syncing I've realized how hard the lip syncing the will be as if this isn't right the whole video is effected. As I found out that for lip syncing to be effective, the actor must exaggerate the words as that mouthing the words like they would be sung the audience can't see the shape of the actors mouth change to the music and so isn't as impressive. This may be a problem as the actor will need to be confident enough to really act out the song.
There is the problem of continuity as the actor will need to act the same way as each scene cuts. Also making sure that the actor gets the lyrics right will be very important as if the actor gets a word wrong half way though a scene the whole scene will need to be redone.

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Lilly Allen-Somewhere Only We Know Lyric Analysis

01:33 | Labels:

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Branding of a Star-Owl City

04:03 | Labels: ,

Owl City is a project created by Adam Young in 2007. Using myspace to display his work to the world he slowly became more popular and in 2009 he released his major label debut album 'Ocean Eyes'.
Over the years he has developed a very distinct style.

CD Covers
Owl City has a unique trend in CD covers and that is Adam Young never appears in them. For example here are the album covers.

 From what you can see he prefers cover art, rather than an image of himself on the cover. On many covers the images don't relate to the song in the albums in an obvious way, the listener has to listen to the songs carefully to make connections with the covers. Furthermore Owl City songs are very unique and require a lot of listening to find meaning behind the madness. On first encounter his songs don't make much sense they need to be appreciated and listened to more times over and require the listener to come up with their own perception of the meaning behind the song. This is possibly why he uses CD covers that don't match the songs, as such, so that the person looking at the cover needs to discover their own unique meanings behind the image.













 Music Videos
Many of his early songs didn't have a music video and when he brought out the music video for 'Fireflies', the video itself isn't focused around him but more on what is happening around him. Later he brought out another album 'All things bright and beautiful'. He then made several music videos for the songs on the album the most popular being 'Alligator Sky' and 'Deer in the Headlights'.


In both videos the narrative isn't focused on him but once again what is happening around him but he has alot more time on screen. This was quite consistent throughout the early years of Owl City but now he has become more mainstream and has changed a lot of what used to be his unique style.


This is one of his more recent songs, written for the soundtrack of the 2012, Disney film 'Wreck it Ralph'. As You can see the video is entirely focused on him and what he is doing. Rather than acting and creating a narrative for the music video he is simply performing and the camera barely move off him and when it does it is only shots from the film and the set.

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Music Video Analysis Considering Mulvery's Theory

15:37 | Labels:



This is a music video from the punk rock band Paramore for their song Misery Business.
Throughout the duration of the video there are many different shots and camera angels used. The shots that are most consistent though the video is of the lead singer, Haley Williams, the other main female character. The two are posed as two characters that are at opposite ends of a spectrum. The lead singer being a character on she side of all the students shown in the school and the other character being shown as being singled out, against everyone. The fact that both have many close up shots during the video is almost like they are challenging each other.
At one point of the video there is a shot of a group of cheer leaders, which leads on to clode ups of their upper legs. This converges with Mulvey's Theory of the male gaze as that shot is purely there to arouse the male audience and compel them to continue watching.
The main costumes in the video that are important is between the two main female characters. The lead singer is wearing dark clothes, jeans and trainers. Whilst the other female character is wearing a dress revealing alot of cleavage. The converges and subverts from Mulvey's theory as the female character in the dress is wearing that dress simply to gain male attention. this is further as there is a shot where she is walking down a hallway and one of the male students reacts and moves out of her way. Although this may show the female being dominant, the original concept of wearing provocative clothing for the pleasure of men reverts the dominance back to the men. Further more there is another shot in the video where she pushes a male with an arm in a sling, apparently broken, against a door. This once more displays dominance but she is only dominant over a male that has already been weakened by a broken arm.
The leads singers character wearing dark, almost male type clothing, with no distinguishing female characteristics. She also is the only female member of the band and she receives more time on screen than the other male band members. The video is mainly focused around her and in a way the male members of the band are objectified as they simply are playing instruments in the background. She has clearly shown dominance over the male members of the band emphasizes the narrative of the video.

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Laura Mulvey's Male Gaze Music Video analysis

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Laura Mulvey developed the theory of the male gaze, this describes that the audience is put into the perspective of a heterosexual male. The audience sees female characters in a way that said male would. Although Mulvey agrees that women should enjoy attracting the male gaze but it does pose the problem that the male gaze is a form of males showing domination in an situation that that might not necessarily be true.


 In this music video Mulvey's theory of the male gaze is paramount. The artist (Kylie Minogue) is clearly provoking the attention of the male characters. She uses her sexuality to draw in a male audience although the song itself isn't entirely aimed at males. By wearing very little clothing and dancing provocatively, she compels the male proportion of the audience to continue watching. Further more in her doing this she appears weaker than the male characters in the video as she is executing all this just to get their attention. In this video there is clearly aimed at what men think of women, it has made to be seen from the perspective of a man. This is clear as many of the camera shots are focused on the features of the female physique, for example the camera lingers on her hips and bum. This not only draws the attention of men but also could be seen as making other women watching the video envious of her sexuality and how much attention from men she draws.
The audience can see from her facial expressions that she is enjoying the attention she is gaining, this further creates for the female audience a sense of envy. Further more the video is not so much to advertise the song but to advertise herself. Having this satisfaction for her ego and confidence to portray herself gains further attention from men. This video conforms completely with Mulvey's theory as the female character is purely using her sexuality to gain the male gaze rather than using other means.



In this video the male gaze is used in a slightly different way. The female character is not only gaining the gaze off the male characters but also this shows her using her sexuality do dominate the males. This conforms and subverts with the male gaze. There are many shots that conform with the male gaze for example one of the very first shots of the female character is of her legs, there's another shot that lingers on her bum. This immediately gains the attention of the male audience. Now she has gained the attention she uses it to dominate over the male characters. Although the video is focused on her, its narrative is the conflict between the lead singer and the boyfriend of the main female character attempting to gain the likes of the female. This almost turns the female character into an object to be won by one of the male characters. This once again shows the dominance the male characters exert over the female character.
The lyrics to the song are somewhat complementary to the woman but at certain points the audience can hear that he is simply judging her by her looks rather than getting to know her. This once more turns her into an object as often an object is chosen by looks rather than other aspects. Once more the female character's beauty and ability to gain the male gaze compels the female proportion of the audience to envy her.



This video totally flips the theory. The main female character, although she does wear provocative clothing, she barely appears dancing with men and is shown to be served by a woman. This immediately shows dominance over the male characters. At no point does the audience see a male reaction to the female characters sexuality. On the other hand the main male character is seen often with a large group of females wearing very little and dancing provocatively around him, showing his control. In the eyes of the female audience the sense of envy has been replaced by inspiration to be as independent as she is. Furthermore she does wear quite provocative clothing like a Lycra, skin tight suit but she does not appear near any male characters wearing this clothing. This shows that she doesn't want to be associated with the common convention of women wearing little clothing, the reason being to attract male attention. She subverts from Mulvey's theory as she has chosen to wear this clothing for her own personal satisfaction.

In all three videos Mulveys theory is shown. Although in some instances the video subverts from the theory, the majority of the time music videos conform with the theory. This is very common in mainstream music videos as not only does it draw male attention but it also widens the audience for the song itself to people who would not necessarily listen to it without seeing the music video.

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Final Digi Pack and Website

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Final Digipack
Here is the final digipack for my artist. When printed out, from left to right the digipack will fold.
I decided to use three basic colours as the colour scheme throughout the digipack and the website. 
I wanted the digipack to have a 'retro' or 'modern' feel and so by using blocks of bold secondary colours and using a overlap of white layers I managed to create my desired effect. I wanted the digipack to reflect the mood of the album and I believe it does.
I decided to use a very famous quote from Walt Disney as I have previously seen quotes in other artists digipacks from their own idols. So decided to use one for my artist. I decided on the Walt Disney quote as it it very famous and so someone reading it could relate to the quote. 

Final Website

http://daniellavioletbryc.wix.com/reveriemusic

Here are some of the pages of the final website for my artist 'Reverie'. This is the Home page, I decided to introduce the artist briefly and advertise the most recent album 'Dive Bomb'. After some research of other artists websites I found that often on the first page there is the artists most recent album or single and so I decided  to use the same advertising technique to promote the album.

 This is the page which the website visitor can use to contact the artist. I decided to add a map to enable easy access to the contact information of the main office for my artist. Many Artists have a contact page on their website to enable people to contact them easily.
 Here is the merchandise page with a variation of products that promote Reverie as an artist as well as their most recent tours and albums. I've made the products look similar and fit into the general theme of the artist.


This page is the page for all the upcoming tour dates and locations for concerts. The majority of artists have a tour dates page as many of their fans would like to attend concerts featuring them and so to make them more accessible. 
Tickets can easily be booked direct from the website and there are links to the booking pages.

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